【Dr.MetaStar 】From November 20th to 24th, the “Yulin Meets Beauty, Sharing the Future — Oversees Media Tour in Yulin” interview event was held in Yulin City, Guangxi, a renowned hometown of overseas Chinese in China. The event was jointly organized by the Publicity Department of the Yulin Municipal Committee of the Communist Party of China, the Yulin International Communication Center, and the Guangxi Branch of China News Service.
This interview event attracted journalists from 20 overseas Chinese media outlets and mainstream media, as well as positive internet influencers, from six continents: Asia, Europe, North America, South America, Africa, and Oceania. They conducted on-the-ground interviews and reports in Yuzhou District, Bobai County, Beiliu City, Rong County, and other areas under the jurisdiction of Yulin City, vividly showcasing the new era of Yulin’s openness, industrial prosperity, commercial vitality, and cultural charm through the perspective of foreign media.
Yulin is located in the southeast of Guangxi, bordering the Guangdong-Hong Kong-Macao Greater Bay Area, facing the Beibu Gulf, and looking towards Southeast Asia. It is an important fulcrum for the interconnected development of the “Two Bays,” the Guangdong-Hong Kong-Macao Greater Bay Area and the Beibu Gulf Economic Zone. Yulin is also a key logistics node city in the new western land-sea corridor and an important member city in the Pearl River-Xijiang Economic Belt. As the second most populous city in Guangxi, Yulin has over 2.2 million overseas Chinese and compatriots from Hong Kong, Macao, and Taiwan, making it the largest and one of the most renowned hometowns of overseas Chinese in Guangxi, China.
In recent years, Yulin City has actively integrated into the national strategic construction and deepened its development towards the sea, striving to forge a new path of high-level openness both domestically and internationally. The city focuses on strengthening five leading industries: equipment manufacturing, new materials, spice and pharmaceutical health, green food, and textile and garment, while optimizing the digital economy, health and cultural tourism and sports, and modern commercial trade logistics as three key industries. It also supports the growth of modern agricultural industries and accelerates the construction of a modern industrial system with Yulin characteristics. Yulin has been included in the Guangxi Marine Economic Expansion Zone, the China-ASEAN Industrial Cooperation Zone, and the core city of the Pinglu Canal Economic Belt.
Longgang New District’s Yulin Longtan Industrial Park, as a coastal port industrial park, focuses on developing three major billion-yuan port industries: new energy materials, stainless steel materials, and copper-based new materials.Clusters of new energy and new materials industries have taken shape. The Yulin Economic Development Zone focuses on developing three major industries: equipment manufacturing (internal combustion engines), intelligent manufacturing, and spice deep processing, laying out future industries such as low-altitude economy and emergency industry. The Yulin High-Tech Industrial Development Zone (Yulin Traditional Chinese Medicine Health Industry Park) focuses on the strategic positioning of the Yulin Smart Valley Core Area, a new high ground for industrial-urban integration, a cultural tourism and health ecosystem, and a medical health industry park, concentrating on the development of green food, intelligent manufacturing, biomedicine, and the digital economy, accelerating the development of new quality productivity.
Yulin is an important passage and key node of the ancient Maritime Silk Road, historically known for its gathering of merchants from the south and the north, and is traditionally hailed as the “Millennium Commercial Port” and “Metropolis of Lingnan”. Yulin’s trade and logistics are well-developed, earning it the titles of “China’s Southern Medicine Capital” and “Fragrance Capital of the South”. It is the largest distribution center, trading hub, and pricing center for spices in China, where 80% of China’s and over two-thirds of the world’s spices are distributed. The second Yulin Spice Industry Expo, themed “Yulin Spices, Flavors of the World”, was recently held in Yulin, attracting a large number of domestic and international tourists and merchants who came for the aroma, to experience the charm of spice culture and explore business opportunities in the spice industry.
Culture is the soul of a city and the key to open development. Yulin takes cultural shaping of the city as a focal point, seizing the opportunity of advancing the pilot city construction for national culture and tourism consumption. By excavating cultural IPs and innovating consumption scenarios, it promotes the deep integration of various resources in culture, commerce, and tourism, rapidly developing the cultural tourism economy. The city has successfully hosted events such as the “Cross Street” Urban Cultural Arts Festival and the Dragon Boat Culture Carnival, which were spectacular and went viral, significantly increasing the city’s heat, fame, and reputation. On the evening of November 21, coinciding with the holding of the Second Yulin Spice Industry Expo, the Yulin Food Culture Fair and the Fragrant Elegant Market Promotion Activity opened in Cross Street, Yuzhou District, featuring performances such as dragon and lion dances, retro flash mobs in Hong Kong style, a taste music concert – folk night, and intangible cultural heritage Cantonese opera, attracting many domestic and foreign tourists to stop and admire.
“Yulin’s unique location, convenient transportation, industrial agglomeration, commercial prosperity, and rich culture have surprised me in many ways. Through this important window of Yulin, we have deeply felt the rapid changes and vibrant development of China’s openness,” said An Jia, the chief editor of the Cambodian newspaper “Huahua Daily.”
Dong Bacui, the chief editor of the Philippine newspaper “United Daily,” stated that as a key node city connecting the Greater Bay Area and the Beibu Gulf Economic Zone, Yulin has formed internationally competitive ‘Yu’ brands. With more attention and reporting from overseas media, overseas Chinese and foreign friends will gain a better understanding of Yulin, look forward to visiting Yulin, and promote cultural exchanges and economic cooperation. (End)
